February was a month of clear progress.
Last month confirms that the rollout of structured rinse water processing is entering an acceleration phase. Both in operational volume and market visibility, we are seeing clear and measurable progress.
The combination of increasing processing volumes, strengthened communication, and external recognition shows that the model works and that it is scalable..
Processing: On Track to Surpass Targets
So far we achieved:
- 68,904 kg processed in 2026
- +30,365 kg in February
- 151,000 kg processed in 2025
These numbers reflect a strong upward trajectory.
More volumes are being brought in via deposit points and collected through our collection infrastructure. Each processed volume is accompanied by certification, ensuring traceability and transparency.
We are not only on track to meet our annual targets we are building momentum that positions us to exceed them.
Beyond the numbers, the most important development is behavioral change: structured processing is increasingly becoming the professional standard.
Marketing: Structural Growth in Visibility
February also marked a clear turning point in visibility.
Our communication strategy, developed and deployed over recent months, is now delivering measurable results not only in reach, but in market behavior.
We are seeing growth across three dimension
1. Direct Search Behavior
Our brand name is increasingly being searched directly. This indicates that the market is actively looking for structured processing solutions.
This growth is not incidental it is the result of consistent positioning and clear communication.
2. Social Media Expansion
Across Instagram, Linkedin and TikTok:
- Reach more than doubled compared to January
- Engagement increased significantly
- The majority of views now come from non-followers
This is a critical indicator: the message is moving beyond our existing network and entering the broader market.
3. Content Positioning
Our communication focuses on infrastructure, professionalism, and practical solutions not activism.
This approach is proving to be credible and aligned with the needs of professionals and industry stakeholders.
Visibility is not the goal itself. It is the lever that enables adoption..
Recognition: Changemakers Awards 2026 Nomination
In February, Clean Water Global was selected as one of the 30 nominees for the Changemakers Awards 2026.
This nomination recognizes:
- Innovation in processing
- The development of structured deposit infrastructure
- The scalability of the operating model
The official public announcement will follow soon.
For us, this is not an endpoint but confirmation that the direction is strategically sound.
Conclusion: Scalability Becomes Visible
February highlights three clear trends:
- Processing volumes are accelerating.
- Visibility is becoming structural.
- External recognition is following growth.
We are building infrastructure that makes processing simple, measurable, and professionally organized.
We are laying the foundation for a model that can become fully circular over time. And we are doing so in collaboration with industry, partners, and policymakers.
The next phase focuses on continued scaling.
Step by step.
Want to Hear the Sector’s Perspective?
In our latest episode of De Verspetters Podcast, Corné Geerts shares his vision on professionalism, responsibility and the evolution of our industry.
Entrepreneurship is not something you learn from a manual. You feel it. You live it. You carry it.
That same mindset is what’s driving structured processing forward.
🎧 Watch the full conversation here:
The sector is moving.
Be part of it.