Why Paint Wholesalers Play a Key Role in the Proper Processing of Rinse Water
During the CWG deposit point awards, we spoke with Peter Koning, Marketing & Communications Manager at the Van Heck Group.
With 21 locations and thousands of professional painter clients, wholesalers play an important role in the daily operations of the painting sector. This also makes them a key partner in the transition toward proper rinse water processing.
According to Peter, one trend is becoming increasingly clear.
“You can see that the topic is starting to live more and more. Customers talk about it more often.”
Awareness Is Growing in the Industry
Professional painters increasingly want to carry out their work correctly from start to finish, including how their rinse water is handled.
Where rollers and brushes were often simply rinsed under the tap in the past, awareness is growing that rinse water processing is part of professional work.
Wholesalers often see this evolution first, because they interact with the sector every day.
The Power of Visibility
One key factor in this transition is making the solution visible.
When painters see a CWG deposit point at their trusted wholesaler, proper processing suddenly becomes tangible and simple.
As Peter explains:
“If people don’t know about it, they won’t use it. So it’s important to keep showing it.”
By placing deposit points in stores, proper rinse water processing becomes accessible and easy for painters.

Small Steps Create Big Impact
The first volumes of rinse water are already being delivered through deposit points. These are important steps for the industry.
Every bucket processed correctly means:
- less pressure on wastewater systems
- more traceability for companies
- an industry that continues to evolve
As Peter summarizes:
“You shouldn’t make it more complicated than it is. You simply solve a problem.”
Building the Future Together
Today, the first deposit points are active at wholesalers. But this is only the beginning.
More painters are discovering the system and using it. More wholesalers are making proper processing visible to their customers.
Step by step, the industry is moving toward a future where rinse water processing becomes the new standard.
The industry is moving.



